Top 8 Video Myths That Your Sales Team Believes and How to Overcome Them

Breaking old habits can be challenging, especially in sales, where change is happening at warp speed. Many sales teams are resistant to incorporating video into their daily routine. However, this reluctance to use video isn’t necessarily a result of the medium itself; in fact, misconceptions and ingrained habits may be to blame. To find out the reasons behind this thinking and to help dispel these myths, we conducted several user interviews, and the video myths we’ve come across were an eye-opener. Some even mentioned to us that they refrain from using videos because they believe it’s a time-consuming process or simply because it’s not top of mind since they’re so used to sending out emails.

But are these myths about video valid? Is it that hard to make a video? Hippo Video has compiled a list of the top eight myths about using video, along with features that can help tackle these concerns head-on. Let’s dive in.

Video Myth 1: “I have to reshoot my video since I keep forgetting my lines”

There are two kinds of people when it comes to recording videos: those who prefer to wing the script and those who meticulously write it down and memorize it. In both cases, errors are unavoidable, as you can most often misspell a word, forget your lines, feel blank midway through the video, etc. All this leads to having to record one video multiple times, thus creating the illusion that videos are a time-consuming process when, in fact, they’re only video myths. It’s just that you’re missing one essential tool—a teleprompter.

Hippo Video’s teleprompter is like having a secret weapon in your arsenal. Unlike ordinary teleprompters that just display words on a screen, this one comes with two unique scrolling modes: an ‘auto-scroll’ that you can customize with the perfect line spacing, font size, and scroll speed. Plus, with just a tap of the spacebar, you can pause and resume the scrolling, allowing you to take full charge of your content.

The next is the ‘voice flow‘ feature, which is the real differentiator. Now, as you deliver your lines, the screen will scroll in perfect sync with your voice. No more awkward pauses or jumbled words! And if you happen to stop speaking, the teleprompter will stop scrolling too. It’s like having an invisible assistant that can read your mind and flow with your every word. This one feature can make all the difference in nailing a speech or presentation with confidence and style. Don’t stress over forgetting your lines or tripping up on your words with Hippo video’s teleprompter in front of you. 

Video Myth 2: I don’t have time to create multiple videos

Sales reps often have a laundry list of tasks to complete throughout the day. On average, they are expected to reach out to more than 100 prospects and make multiple calls throughout the day. So it’s no surprise that video creation takes a back seat when there’s so much to do. During our chat with some of these busy bees, we discovered that time management was actually the biggest hurdle for creating personalized videos for more prospects. They wished for a way to scale their videos without sacrificing time and quality.

Now, how can we tackle this? Well, Hippo Video to the rescue. With two amazing features—video flows and Humanize AI, sales reps can tackle both wants: the need to create videos faster and also at scale.

Let’s unpack this a bit more. Video flows allow you to choose pre-built templates based on your sales stage, such as prospecting, introduction, follow-up, etc. Now all that’s left is for you to record personal intros and stitch them with pre-recorded videos for a tailor-fit output for every prospect—ready all within minutes. To take it even further, build your own template flows based on your business demands—so you don’t have to start afresh every time.

Now think personalized videos at lightning speed! With Humanize AI, you can record one video and generate hundreds of customized versions—each with a voice-personalized unique greeting addressed to the individual recipient. Delight your prospects with a personalized, immersive experience—at scale—leveraging the power of AI.

Video Myth 3: I am not great at editing

Sales reps are great at what they do—selling—and no one expects them to be pros at video editing too. However, we talked to a couple of sales reps who admitted that their editing skills were holding them back from making videos. They also feel it takes a tonne of time to sit and meticulously edit frame by frame for that perfect video.

That’s until they have met our AI editor. The AI editor transcribes your videos into text, making video editing as easy as editing a document. Cut out filler words, unwanted lines, and gaps in the video not by going through the video frame-by-frame, but by quick strokes of the keyboard. Similarly, add titles, lower thirds, transitions, and interludes by simply entering text to create professional-looking videos without any prior experience and in minutes.

Who said editing is only for the pros?

Video Myth 4: I don’t know if it interests anyone

For sales reps who are new to videos, we often hear them worry about whether anyone will actually click on their videos after putting so much effort into creating them. So, if you’re feeling unsure about using videos as a sales tool, we’ve got some tips to make sure your videos are click-worthy.

One game-changing factor that helps you connect with prospects is personalization. It’s essential to provide a personalized experience every step of the way.

Begin by personalizing each element of your email, right from the subject line to the email content, to make it relevant to the recipient. Studies have shown that adding the word ‘video’ to your email subject line will get you more clicks, as people will know that there’s a video waiting for them to watch.

Next is to use an attractive video thumbnail and also mention the video duration so they know how much time they should dedicate to it. You could also use a prospect’s website or LinkedIn page as a virtual background to invoke curiosity in them and also show that you have taken the time to research and tailor your message to them.

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And if you use it as your video thumbnail, it will pique their interest and get them to click. These small touches can make a big difference in creating a successful video marketing campaign.

Video Myth 5: I’m not good at being in front of the camera

We’ve come across a lot of video myths and this one is by sales reps who say that they’re introverts and that they feel awkward in front of the camera. If you’re one of them, don’t worry—we’ve got your back. To give you a starting point, we have two features that could help you out. First, opt for the screen + webcam record option to take some pressure off yourself. And if that still feels too intimidating, try the video flow feature, where you only need to record a short intro and outro video and then repurpose the middle portion. With just a little bit of personality sprinkled in, you’ll be making engaging videos in no time!

Video Myth 6: Videos can only be sent as an email

If you are a sales rep who believes in this myth and is wondering where the videos will be played, we have only one piece of advice: don’t limit yourself to just sending videos as part of an email. If you are, then you’re missing out on a world of possibilities! With advanced video platforms like ours, the possibilities are endless. Give viewers a whole new experience and connect with them in a more personalized way by adding videos to a dedicated page, also known as a sales landing page.

You can also add customized call-to-action buttons or create an engaging and informative video hub to make viewing more wholesome.

Plus, it’s easy to share videos on any social channel of your choice by simply pasting a unique URL provided by our platform. With all these options, you can truly connect with your viewers in a personalized way and guide them to take the next best step without being pushy.

Video Myth 7: Videos can only be used for selective sales stages

While some sales reps believe that videos are just for introducing themselves to potential clients, it’s time to rethink this! Believe it or not, videos can be helpful at any sales funnel stage. Apart from using videos to introduce yourself to your prospects, they can also be used to identify prospects’ unique pain points, showcase demos, remind them of upcoming meetings, and even walk them through the contract and proposal process, among other things. It’s all about your creativity and motivation to find the best ways to integrate video into your sales strategy. It’s time to tap into your imagination and explore the endless possibilities that video integration can bring to your sales strategies.

Video Myth 8: Videos may end in spam if I send it in email

Are you hesitant to include videos as part of your sales outreach because you’re worried your videos will just end up in spam folders? Trust us, you’re not alone and it’s just one of those video myths. Instead of simply attaching your video to an email, try using a video hosting platform. Not only will your video be stored safely in the cloud, but you’ll also have no size restrictions and less risk of undelivered emails. Plus, using a separate window to view the video can eliminate any pesky playback issues. And here’s a pro tip: make sure to add some text to your email along with the video attachment to ensure it doesn’t get flagged as spam. With these tips in mind, you can confidently share your videos without worrying about the spam folder.

Get your sales team ready to get started with videos

It’s understandable to feel hesitant about new tools and fall into the trap of believing these video myths, but embracing cutting-edge mediums can be a game-changer for your business. In today’s competitive landscape, videos aren’t just a nice-to-have feature – they’re essential for standing out from the crowd. But don’t worry, we’ve got your back! Hippo Video is the perfect solution for busy sales reps who want to create a personalized experience for prospects, without the hassle of extensive effort. Join the video revolution with Hippo Video and keep your team ahead of the curve!