Template Builder to Scale Your Video Efforts Today

In today’s digital ecosystem, video is king. While businesses are using videos for video prospecting, personalized demo videos, and closing deals, they face a common challenge—how to create quality videos at scale with minimum effort. Here is where a template builder comes in.  

What is a template builder?

A template builder is a set of pre-designed video templates that allow sales reps to create consistent videos with minimum effort. This handy feature has templates that are split into the intro, middle, and outro sections, so sales reps can customize them by quickly stitching multiple videos together and adding branding elements.

What problems does a template builder solve?

With businesses scaling their video creation like never before, their team’s ability to produce videos will naturally escalate. It is only fair to lessen the burden and create a process that is simple and repeatable. Here are some of the issues a template builder will tackle:

1. Save time: It allows you to stitch multiple videos together, so you no longer have to start from scratch whenever you want to create a new video.
2. Consistent branding: Easily customize your video with your branding elements to consistently produce videos that are as per your company’s guidelines.
3. Well-defined use case: To help first-time video creators, each video placeholder within these templates comes with a prompt on the talking points.

Video templates for every stage of the sales cycle

No matter what industry you’re in, an ideal sales cycle consists of reaching out to prospects, sending a follow-up message, walking them through a demo, and introducing the customer to your customer success manager (CSM). 

With the Hippo Video template builder, you can now put together high-impact videos for all these sales stages within minutes. 

Tip: These templates are highly customizable, so you can upload or record a video right from within the placeholders. 

Let’s look at them in detail:

1. Create prospecting video

Prospecting is hard – we know it. You have to be constantly recording new videos, and each one has to be tailored to the specific recipient. It’s time-consuming and repetitive. With these video templates, you can stitch together great-looking videos that are personalized for your recipient in a fraction of the time it would take to record a new video each time.

How to use this template

In the first placeholder, record a video to introduce yourself to the prospect and why you’re reaching out to them. Next, you could upload a pre-recorded video of the specific pain points your product/service solves. Finally, end the video with a pre-recorded “thank you” video. 

2. Send follow-up video

Creating a follow-up video can be a struggle considering the sheer volume of it. With so many of them needed in various stages, it is impossible not to feel overwhelmed.  A prospect goes silent after hearing from you once? Did they attend a demo or a webinar and went dark? Have you sent them your proposal and are awaiting their response? Worry no more. With a video template builder, you can create multiple customized videos to suit each requirement and simply stitch the appropriate clips together.

How to use this template

In the first placeholder, you can briefly introduce yourself and remind them of your last contact with them- over a call, an email, a demo, a webinar, etc. Next, upload a pre-recorded screen recording of your product/service and reiterate the value they would benefit from it. Lastly, upload a pre-recorded video to thank them for their time and let them know you’re awaiting their response.

3. Create product demo

Creating individual demo videos can be tedious. Won’t it be convenient to customize a demo video under a minute? Well, this is possible now. 

How to use this template

First, introduce yourself to the prospect and give them a brief background on your company. Address the pain points discussed in your previous interactions with them. In the second placeholder, upload your pre-recorded demo video showcasing your product or service. Finally, end with a pre-recorded “thank you” video and a CTA to nudge them to interact with you further via a meeting calendar or to reply with a video.

4. Introduce Customer Success Manager (CSM)

An account hand-off is an ongoing activity, and it can stress the sales rep and the customer success manager to create personalized videos every time. Creating and sending these videos on a loop is a breeze with this video template.

How to use this template

Begin with a warm greeting and talk about the account hand-off. Introduce yourself to the customer success manager and the role they will play going forward. Next, the CSM can record his intro video by calling the prospect’s name and letting them know he’s excited to work with them and answer all their questions. Finally, end with a pre-recorded video thanking the customer for taking the time to watch the video and promising to connect with them soon. Leave appropriate CTAs for this.

Now that we’ve looked at the types of video templates, let me take you through an additional benefit of our template builder.

Manage your team’s accessibility to the template builder

As an account admin, you can quickly and easily create custom-built video templates within our template builder.

Here is an overview:

1. Upload predefined video or images in your desired placeholder so these videos will automatically appear while the team creates a video using this template.
2. Enable and disable the features they can use for an engaging video – webcam video, screen share with webcam, screen share, import video and import image.
3. Insert a preset script so that when your team creates the video, they know what to speak on.
4. Set a predefined virtual background you wish to use in your video, such as your prospects’ LinkedIn profile.
5. Add multiple video placeholders for each template if you wish to in order to create a fixed workflow.
6. Adjust template privacy settings to decide who should view it.
7. Select a sales page you would want the videos to appear on.

A Template builder eases your video creation process

Hippo video’s video templates are a lifesaver. Our video templates are interactive, meaning you can easily change up the look and feel of your videos on the fly. This way, you can produce a large number of videos without sacrificing quality.

So if you’re looking to scale your video efforts today, Hippo Video’s video templates are the way to go. Contact us today and let us show you how easy it is to get started.