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Jon Selig, a veteran sales professional and consultant who spends his day teaching sales teams on how to inject humor into their prospecting, says, humor cuts through the noise. He says “If you can make your prospect laugh really quickly, you’re going to be a ray of sunlight in their day”. Is humor important in […]
As people have started to work and do business from across different parts of the world, one cannot discount the importance of asynchronous communication. And if you are like many wise people thinking of including videos in your business, you are in the right place. But if you haven’t already, you should. This is why […]
Sales engagement tools have become one of the crucial tools in the sales tech stack of many firms. Buyers today are grappling with information overload. Notwithstanding, they are well-informed, research-driven, and have lofty expectations. So salespeople should be armed with information that is accurate, relevant, and timely based on the buyer’s needs and stages in […]
Insurance is a highly complex business involving multiple processes such as administering new policies, renewing existing policies, addressing customer inquiries, processing claims, and many more. Adding to this complexity is the pressing need for carriers to shed their age-old image and embrace the digital transformation. But why? Well, it’s simple – with today’s consumers being […]
How good are you with managing your money? Sure, you might have been in the insurance industry for a long, but want to take up a challenge? It’s time to play Bummer! Go to this website and try your luck. P.S: As you play the game, pay attention to your insurance choices. It can affect […]
Even the best sales team in the world requires assets and tools to effectively sell and market products and services. Without the necessary resources, one cannot hope to achieve the revenue targets. Creating a top-notch sales enablement process is thus imperative in a competitive market. In fact, it may as well become the biggest differentiating […]
Focusing on video marketing can pay off. This type of content is extremely shareable. It fosters information retention, and it engages your audience in a way that written content can’t. As a video marketer, it’s important to understand how you can leverage video content to improve your conversion rate. You should also consider the benefits […]
This article provides you with a step-by-step breakdown of how you can build a sales enablement strategy from scratch to equip your sales reps and marketing teams in this age of digital selling. Before we begin, let’s look into the various topics we will cover in this article: What is sales enablement? Sales enablement is […]
Sales Cadence on Your Mind? Here Are 4 Useful Examples That Could Work Get Started within 30 secs Remember the knots in your stomach when you asked that “special someone” to prom? The clammy palms and cotton-dry mouth may make a reappearance years later when you are approaching a prospect as a sales representative. After […]
Converting potential leads into sales is a crucial task that falls on the shoulders of the sales team. Several businesses often encounter hurdles or even hit a dead-end when it comes to engaging with customers! If your business is among them, don’t worry. You can implement a sales cadence strategy for your unique business model to get […]