Are you fed up with low open rates and stagnant conversion numbers of your HubSpot email campaigns? Traditional text-based emails are often lost in the noise of today’s digital world.

The solution? Personalized video emails.

By leveraging the power of video, you can grab attention, build trust, and skyrocket engagement with your leads and customers. But what if you could create and send these personalized video emails directly within your existing HubSpot workflow?

This guide will show you exactly how to do that with the powerful Hippo Video and HubSpot integration.

What are Video Emails?

Video email is a powerful communication tool that combines the reach of email with the engaging nature of video. By incorporating captivating video content into your email campaigns, you can dramatically increase audience engagement and drive conversions.

Videos have the unique ability to make your message more compelling and memorable. Imagine turning your email from a static text block into a vibrant visual story. They can showcase your products or services in action, explain complex concepts clearly, and build a stronger connection with your audience. Ultimately, video emails help you stand out from the crowded inbox and achieve better business outcomes.

Benefits of Video Emails

Video emails offer a multitude of advantages for businesses. By leveraging the power of video, you can elevate your HubSpot sales and marketing efforts and achieve better results.

Boost engagement: Videos are inherently captivating, grabbing attention and encouraging viewers to spend more time with your email.
Increase click-through rates: A well-crafted video can significantly improve the likelihood of recipients clicking on your call-to-action.
Enhance conversions: Video can effectively convey your message, build trust, and ultimately drive more sales or leads.
Improve brand awareness: Videos provide a platform to showcase your brand personality and values in a compelling way.
Personalize your message: Video allows you to create tailored content that resonates with specific audience segments.
Enhance understanding: Complex information can be easily explained and absorbed through video.
Improve email deliverability: Video content can boost email open rates, which positively impacts deliverability.

Text Email Vs. Video Email Campaigns

Text-based emails have long been a staple of email communication strategies. But with the rise of video content, a new question emerges: Is it time to ditch the text-heavy email in favor of video? Let’s dive into the pros and cons of both to help you decide which approach is best for your audience and goals.

The table below outlines the two modes of email campaigns better:

	Traditional Email	Video Email
Format	Text and images only.	Visual, audio, and text.
Engagement	Lower engagement: Relies on written content to grab attention.	Higher engagement: Captivate viewers with sight, sound, and emotions.
Communication Style	Static and passive.	Dynamic and active.
Ease of Creation	Simple and quick to write.	Requires video scripting, recording, and editing
Cost	Comparatively budget-friendly.	Comparatively more expensive.
Personalization	Limited, mostly text-based.	Highly personal, with both visual and voice personalizations.
Information Retention	Lower retention of information.	Higher retention due to visual and auditory impact.
Cost	Generally low cost	Can be higher due to production and storage needs
Analytics	Limited to open and click rates	Detailed and pinpointed analytics on views, play rate, and engagement.
Open Rates	Generally lower	Often higher, especially with engaging thumbnails.
Click-Through Rates (CTRs)	Varies depending on content.	Typically higher, especially with strong in-video CTAs.
Conversion Rates	Depends on call-to-action and content.	Can be higher due to emotional connection.

Text Email Vs. Video Email

Clearly, video emails are a great option if you’re looking to reap great business results. However, a combination of both can make your HubSpot email campaigns a great hit.

That said, let’s see why you should opt for Hippo Video for your next HubSpot campaign.

Why use Hippo Video for HubSpot Video Emails?

The integration of Hippo Video with HubSpot offers a wealth of benefits to their mutual users. From seamlessly enhancing sequences with personalized videos to gaining valuable insights through account-level reports, the possibilities are limitless. Customizing follow-up workflows and effortlessly embedding videos into landing pages and email templates has never been simpler—it’s just a few clicks away.

Benefits of Hippo Video and HubSpot Integration

Add Videos to Sequences Automatically

Automatically personalize your HubSpot outreach sequences with personalized videos. With Hippo Video, create thousands of variations from one original video and seamlessly integrate them with respective contacts to see your engagement soaring.

Turn Video Viewers Into Customers

See how potential customers interact with your videos, all within HubSpot. Get data on video performance and engagement patterns to understand prospect intent. Understand how accounts engage at a deeper level to identify high-intent leads and accelerate your sales cycle.

Create Targeted Lists and Workflows

Go beyond basic contact lists. Segment your audience based on how they interact with your videos. Create targeted campaigns and automate follow-up messages for different groups, boosting engagement and driving conversions.

Add Videos to Landing Pages and Emails

Captivate your audience with videos on your HubSpot landing pages and email templates. Our drag-and-drop feature lets you embed videos in seconds; no coding is required. The power of video can increase engagement and conversions.

Create Videos Without Recording

Hippo Video’s AI Avatar technology provides a quick and stress-free alternative to creating videos to influence your sales conversations. Choose an avatar from our library (or create your own), upload your script, and generate a video.

How to Craft Email Video Content?

There has been a meteoric rise in the use of videos in email communication. In fact, top brands like Uber, Grammarly, and Daily Insider have seen a positive impact on their email video campaigns.

However, there’s no success in emails without a well-developed video strategy. Here’s what we recommend:

Write a Great Script

A compelling video script focuses on your prospects. Therefore, every script should be tailored to their needs, guiding them towards their goals. For example, an introductory video email should begin with a personal introduction and then clearly articulate how your product can help them achieve their goals. Support your claims with data and success stories.

Throughout your email journey, tell stories that resonate with your prospects’ objectives. Share use cases and case studies to demonstrate value. Position your brand as a valuable partner, not just a product or service provider.

Use Mobile-friendly Videos

With almost 1.7 billion people checking their emails on mobile devices, it’s crucial that your video content is optimized for the small screen. A poorly optimized video can lead to instant email abandonment.

Creating separate videos for every device can be time-consuming and resource-intensive. That’s where Hippo Video comes in. Our platform ensures your videos look and perform flawlessly across all devices and operating systems, saving you time and boosting engagement. Don’t let mobile users miss out on your message – make your videos mobile-friendly today.

Hook your viewers in the first few seconds

Capture your audience instantly. Your video script must pack a punch right from the start. Grab viewers’ attention with a compelling question, a relatable problem, or a shocking statement.

First impressions matter. Don’t waste precious seconds on a blank screen or a dull visual. Burst onto the scene with a vibrant image and a strong, confident presence. Whether it’s your own face or a captivating human-like AI avatar, make sure your video opens with a bang.

Plus, connect with your audience on a personal level. Ditch the impersonal voiceover and let your on-screen presence do the talking. Your energy and charisma will be the real stars of the show.

Use the Call-to-action

Maximize your video impact with strategic CTAs. Every video, from a welcome email to a review request, is an opportunity to engage your audience. Seamlessly integrate clickable CTAs throughout your videos to guide viewers towards desired actions

Hippo Video’s customizable in-video CTAs like Book a Demo, Visit Website, and more, can significantly boost conversion rates. Remember, the key is to present CTAs as polite suggestions rather than forceful demands. By carefully crafting your calls to action, you’ll enhance viewer experience and drive results.

How to Create Video Email Sequences in HubSpot using Hippo Video?

While you have followed the tips for crafting video email content, it’s time to use these videos in your HubSpot video email sequences.

Here’s how you can set the workflows and create triggers in HubSpot using Hippo Video:

In the HubSpot marketing hub, click on the Automation tab and select ‘Workflows.’

Click on the Workflow type, whether you want to choose from a template or start from scratch. Follow the subsequent steps like choosing type of workflow (contact-based, company-based and more)

Next, enter your workflow name and description. The description should define what you expect from this workflow.

Next, click on set up triggers and choose the criteria for the trigger. You can choose multiple or single triggers based on the use cases. Here’s an example of the enrolment triggers that you can select:

Choose which video you want to send based on the following trigger. You can choose the video name and set up trigger criteria. For example, select ‘is equal to any of’ option, enter the value, and click Apply Filter.

Now, you can test these workflows by choosing a test contact.

Click on plus icon and choose the action you want to take.

You can also set up the contact inside the Hippo video and initiate the action based on these triggers.

How To Track Video Success using Hippo Video?

Hippo Video lets you track your video performances across all channels. With this integration you get detailed insights into user behavior like video views, plays, watch percentages, and unique views in your HubSpot. What’s more? You can even get demographic-based insights such as location, device, video share, reaction report, etc.

Here’s an example of a demographic report generated by the Hippo video:

Conclusion

Text emails are boring. Videos can’t be undermined. Hence, video email integration like Hippo Video and HubSpot can set a rock-solid foundation for businesses. You can push personalization to another level and maximize HubSpot conversions by incorporating videos into your email sequences.

So what are you waiting for? Combine the power of your HubSpot with AI-powered Hippo video and increase conversions with video email.