With good reason, video has become an invaluable tool for sales teams in recent years. SDRs are increasingly relying on this powerful medium to establish genuine and meaningful relationships while closing deals more quickly than ever before.
From prospecting emails to LinkedIn messages, videos can be used to achieve the desired results at each stage of the sales process. Research by Gartner suggests that video messaging is one of the most important tech stacks for accelerating sales pipelines.
What are some possible uses of videos among SDRs?
Videos are a versatile tool in the sales arsenal and can be used at all stages of the sales process. Some of them are listed below:
1. Prospecting
A prospecting video email can be an effective way for sales development representatives (SDRs) introduce themselves and their products or services. It puts a face to a name, ultimately building a connection with the prospect.
2. LinkedIn Video message
Shoot your prospects a friendly LinkedIn video message to demonstrate your enthusiasm for your product or service and make an immediate connection with viewers that just isn’t possible with a written message.
3. Videos in sales cadence
Injecting personalized videos into a sales cadence is a great way to add a human touch. From sending a personalized video introducing yourself and your company to a follow-up video email and finally wrapping up the sales cycle with a heartfelt breakup video email, videos in the sales cadence are a great way to show genuine appreciation for their time and effort as well as end things on a positive note.
4. Out-of-office responses
When you are away from the office, the friendliest way to let people know that you won’t be available is by setting up a pre-recorded video clip to broadcast immediately when they try to reach you. This way they will feel cared for as they receive an immediate, clear notification of your availability status without having to take into account any delays or guesswork associated with waiting for a response.
In general, the possibilities of integrating videos into your sales process is limitless. That being said, many sales reps are hesitant to adopt the power of videos on a daily basis. However, studies have shown it to be the most effective tool. Let’s dive deeper to find out.
How can SDRs be more efficient in video creation?
Salespeople deal with numerous accounts every single day. For sales professionals to ace the video creation process, creating videos selectively and personalizing them every single time could be a hassle and may end up costing more, resulting in time-consuming processes that eventually become inefficient.
Statistics from Wyzowl found that salespeople do not use videos or take the most advantage of videos because 30% of them assume that it is a lack of time, and on the other hand, there is also a belief that creating videos is a time-consuming problem. On a side note, the following image also represents why SDRs assume that videos for sales are not too important for them.
To put an end to all the hassles and time constraint misconceptions, a tool like Hippo Video has a variety of comprehensive features that SDRs can use to attain efficiency on a scale:
1. Using Teleprompter
You can use the teleprompter tool to create a script for all you plan to film. As a result, SDRs could indeed make the videos appear more natural and raw, as memorizing scripts is no longer required. All you have to do when you go to record your video is to read the script that is displayed on your screen while making direct eye contact with the webcam. It can aid in enhancing the video’s delivery and overall quality.
In addition, for instance, let us imagine that you are working on recording a video, and you suddenly stop talking/ stop recording, in this case, while the recording is stopped from your end, the Hippo Video Teleprompter feature will also stop the script skimming to make it more convenient and efficient.
How does it help SDRs create videos under 60 seconds?
A teleprompter helps eliminate reshooting your videos because you forgot your lines or misspelt a word.
2. AI editor to edit your video
The AI editor feature available in-house will help you to edit your video as simple as making edits in a document. This feature will remove filler words or any other unwanted terms/ a block by simply removing the corresponding text. You can also quickly extract small video snippets to be seamlessly incorporated in different contexts without any fuss
How does it help SDRs create videos under 60 seconds?
Now you can edit your videos faster, and create more videos in a shorter time. This will help increase the number of videos in your customer lifecycle that you can quickly generate and modify.
3. Reuse pre-recorded videos
When you send videos to multiple prospects or customers from similar industries or domains, you can minimize your time spent by opting out for the “video sandwich” feature. Simply stitch relevant pre-recorded videos together to create one complete video in a snap!
How does it help SDRs create videos under 60 seconds?
If you are a sales rep who has a large repository of videos, this video sandwich feature will help you put together a complete video with minimal effort.
4. Humanize AI to record one video and create 100s of personalized videos
Using AI-powered voice synthesizers, it is possible to generate customized audio tracks that sound like a specific individual’s voice. Humanize AI will automatically generate 100s of voice-personalized videos from a single recorded video, just like you would talk to your recipients one-on-one. Sending personalised videos no longer has to be a time-consuming process; Humanize AI can do effortlessly.
How does it help SDRs create videos under 60 seconds?
With just one original video, you can simply type text to the field and voice-personalize multiple videos the easiest and fastest way.
5. Leverage pre-built flows to get a jump start on video creation
With a pre-built video flow, SDRs can quickly create brand-approved videos with just a few clicks. From prospecting video, post-meeting follow-up, document walkthrough, CSM introduction, product demos, the video flow is just what you need to scale with your video-first approach without losing productivity.
Also, with video flows, you can record one video and then change the background to match the prospect’s LinkedIn profile or website page by simply pasting the URL into the designated section. This is a great way to create more impactful content that stands out from the crowd.
How does it help SDRs create videos under 60 seconds?
Create a pre-set video flow for each sales scenario and SDRs can quickly put together relevant videos and send it to prospects while keeping in tune with the video guidelines.
Atrium Hospitality tripled response rates, while cutting video creation time by 60%
Atrium Hospitality, a leading hotel and asset management company, integrated Hippo Video’s star feature—personalized video messages—into their booking inquiry emails, property walkthroughs, and demos for their multiple hotel chains. In a short period, the hospitality giant tripled response rates and nearly doubled prospect engagement, all while reducing video creation time by 60% using video flows.
Conclusion
SDRs often have a lot of tasks to manage on a daily basis when managing multiple accounts. To help reduce their workload while boosting their output, video messaging provides an effective solution. This is where Hippo Video comes in. With comprehensive video tools, you can now provide your consumers with high-quality video messaging in the easiest and fastest way possible.