At Hippo Video, it is our motto to help you supercharge your insurance customer’s video-powered experience. The right pitch makes all the difference to achieve a successful sale. Visuals and personalization play an important role here. In fact, 30% of the top landing pages feature videos. Also, the importance of landing pages in the insurance […]
Indu Abraham
What is Revenue Operations? Revenue generation in a company is a function of many departments such as marketing, operations, and customer success. Traditionally all these departments have functioned as discrete units with different goals and disconnected analytics. This leads to unsatisfied customers, underutilized potential, and siloed workspaces. There is a lot of money lying on […]
Ayush Singh
The B2B sales process is a comprehensive list of the events that occur when a business sells or attempts to sell its product or service to another business. What is the importance of B2B sales in scaling a business? A recent study showed that a well-planned sales cycle could increase a company’s growth rate by […]
Ayush Singh
The majority of the products and services available in the market are quite similar in terms of functions, looks, and target demography. It poses a big challenge for marketers to come up with products that stand out of the lot. Traditionally, a company would spend huge funds to improve the looks and features of the […]
Ayush Singh
As a leading video CX Platform that has grown to be trusted by more than 4 million users worldwide— a far cry away from when we opened in 2016 with nothing but 7 employees and a dream— we here at Hippo Video understand the importance of easily embeddable media. That’s why when we had the […]
Santhoshi NatarajanIn the world of B2B services, forecasting has gained greater importance than ever before. Accurate forecasting of different aspects of a B2B service is essential for putting your money in the right place and optimizing your spending activities. Without forecasting, you are basically working off a whim, which is never advisable when large sums of […]
Ayush SinghIt has been proven time and again that no other marketing medium can communicate as effectively as videos. Thus, it was just a matter of time that the consumption of online videos gained tremendous momentum. Now, many marketers agree that videos help them achieve a better result in their campaigns! According to Statista, the total […]
Aabhas Vijay
As businesses move to maximize value for prospects, they must learn and embrace mediums that can help them connect better with prospective buyers. A significant element of this change is the non-linear marketing approach in the form of videos. Videos have come to the rescue for businesses that have opted to switch from linear communication […]
Santhoshi NatarajanWeb accessibility is already a hot topic among content producers and online businesses. This is because of the constant calls for diversity and inclusivity in our workplace, commercials, and the content we produce. As a result, guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the A11Y, have been developed to spearhead accessibility. Governments, […]
Adela BelinHow essential is video when it comes to winning more deals? 4 Video in Sales/Marketing Statistics 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020. [hubspot] 78% report that video has directly helped increase sales [weidert] An ice.com study saw conversions increase by 400 percent for visitors who viewed […]
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