The majority of the products and services available in the market are quite similar in terms of functions, looks, and target demography. It poses a big challenge for marketers to come up with products that stand out of the lot. Traditionally, a company would spend huge funds to improve the looks and features of the […]
Ayush Singh
As a leading video CX Platform that has grown to be trusted by more than 4 million users worldwide— a far cry away from when we opened in 2016 with nothing but 7 employees and a dream— we here at Hippo Video understand the importance of easily embeddable media. That’s why when we had the […]
Santhoshi NatarajanIn the world of B2B services, forecasting has gained greater importance than ever before. Accurate forecasting of different aspects of a B2B service is essential for putting your money in the right place and optimizing your spending activities. Without forecasting, you are basically working off a whim, which is never advisable when large sums of […]
Ayush SinghIt has been proven time and again that no other marketing medium can communicate as effectively as videos. Thus, it was just a matter of time that the consumption of online videos gained tremendous momentum. Now, many marketers agree that videos help them achieve a better result in their campaigns! According to Statista, the total […]
Aabhas Vijay
As businesses move to maximize value for prospects, they must learn and embrace mediums that can help them connect better with prospective buyers. A significant element of this change is the non-linear marketing approach in the form of videos. Videos have come to the rescue for businesses that have opted to switch from linear communication […]
Santhoshi NatarajanWeb accessibility is already a hot topic among content producers and online businesses. This is because of the constant calls for diversity and inclusivity in our workplace, commercials, and the content we produce. As a result, guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the A11Y, have been developed to spearhead accessibility. Governments, […]
Adela BelinHow essential is video when it comes to winning more deals? 4 Video in Sales/Marketing Statistics 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020. [hubspot] 78% report that video has directly helped increase sales [weidert] An ice.com study saw conversions increase by 400 percent for visitors who viewed […]
Wesley CherisienManaging the B2B sales pipeline is extremely important for any business because it determines the revenue that the company makes. In a leaky sales pipeline, the company attracts many prospective consumers, but the conversion rate is too low to be of any value. On the other hand, a narrow sales pipeline means that the company […]
Ayush SinghStart-ups cannot afford anything less than colossal growth. Therefore, they require rapid revenue-generating results that would prevent their finding from drying up. It happens because investors look for significant returns on their investment now, more so than before, while backing start-ups. Although an exceptional product or service is the fundamental building block of a company’s […]
Sophia Lambert
If you are using HubSpot in your company, you’re probably aware of the automation capabilities of the platform. Workflows and sequences inside Hubspot have brought about a sea change in the lives of sales and marketing professionals. It saves a lot of time for them by automating manual tasks that require multiple iterations leaving them […]
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