Focusing on video marketing can pay off. This type of content is extremely shareable. It fosters information retention, and it engages your audience in a way that written content can’t. As a video marketer, it’s important to understand how you can leverage video content to improve your conversion rate. You should also consider the benefits […]
Yash Chawlani
This article provides you with a step-by-step breakdown of how you can build a sales enablement strategy from scratch to equip your sales reps and marketing teams in this age of digital selling. Before we begin, let’s look into the various topics we will cover in this article: What is sales enablement? Sales enablement is […]
Indhu Abraham
Sales Cadence on Your Mind? Here Are 4 Useful Examples That Could Work Get Started within 30 secs Remember the knots in your stomach when you asked that “special someone” to prom? The clammy palms and cotton-dry mouth may make a reappearance years later when you are approaching a prospect as a sales representative. After […]
Ayush Singh
Converting potential leads into sales is a crucial task that falls on the shoulders of the sales team. Several businesses often encounter hurdles or even hit a dead-end when it comes to engaging with customers! If your business is among them, don’t worry. You can implement a sales cadence strategy for your unique business model to get […]
Ayush Singh
How many emails do you receive in a day? For me, that looks like 20-30. For some professionals, it may be 100+. Yup, that’s the number of emails your sales outreach may have to compete against if you’re looking to get the attention of ever-busy professionals to pitch your product. Don’t forget the constant distraction […]
Suresh KumarIt is no secret that the outbound sales email strategy has received a bad rap. And given that an average customer receives more than 30 sales emails each day, from companies they’ve even briefly interacted with, standing out with outbound sales is tough. Think for a second, which brands do you look forward to receiving […]
Priyanka Desai
Videos have gone on from a nice-to-have to a must-have business tool for almost all categories of companies. But creating videos has always been a challenge. There is an endless debate on execution factors such as frequency, feasibility, technical aspects such as lighting, positioning, setting, etc. All these have deterred sales professionals from taking the […]
Santhoshi Natarajan
What is a Go-To-Market (GTM) Plan? A go-to-market plan is a specific action plan that spells out how a product should be launched and brought to the market. It specifies the marketing plan, business strategy, pricing and distribution strategy for the product that will help the company achieve its business goals and KPIs. 5 elements […]
Ayush Singh
Revenue Operation is not a new term. If you are reading this article, there are chances that you have an understanding of the core framework of Revenue Operations and its potential impact on your business. When you see that even a top-notch sales team is not giving your business the expected growth, it is time […]
Ayush Singh
Software-as-a-service (SaaS) is a cloud-based software that runs over a web browser. Here, this software is retrieved from the cloud to cater to the demand of any specific business application. The businesses pay charges for the usage of this software annually/monthly. SaaS is an emerging trend. Many companies are inclining towards this cloud-based model and […]
Ayush SinghLatest news and articles curated in your mailbox every week. No Spam. Guaranteed.