Converting potential leads into sales is a crucial task that falls on the shoulders of the sales team. Several businesses often encounter hurdles or even hit a dead-end when it comes to engaging with customers! If your business is among them, don’t worry. You can implement a sales cadence strategy for your unique business model to get […]
Ayush Singh
How many emails do you receive in a day? For me, that looks like 20-30. For some professionals, it may be 100+. Yup, that’s the number of emails your sales outreach may have to compete against if you’re looking to get the attention of ever-busy professionals to pitch your product. Don’t forget the constant distraction […]
Suresh KumarIt is no secret that the outbound sales email strategy has received a bad rap. And given that an average customer receives more than 30 sales emails each day, from companies they’ve even briefly interacted with, standing out with outbound sales is tough. Think for a second, which brands do you look forward to receiving […]
Priyanka Desai
Videos have gone on from a nice-to-have to a must-have business tool for almost all categories of companies. But creating videos has always been a challenge. There is an endless debate on execution factors such as frequency, feasibility, technical aspects such as lighting, positioning, setting, etc. All these have deterred sales professionals from taking the […]
Santhoshi Natarajan
What is a Go-To-Market (GTM) Plan? A go-to-market plan is a specific action plan that spells out how a product should be launched and brought to the market. It specifies the marketing plan, business strategy, pricing and distribution strategy for the product that will help the company achieve its business goals and KPIs. 5 elements […]
Ayush Singh
Revenue Operation is not a new term. If you are reading this article, there are chances that you have an understanding of the core framework of Revenue Operations and its potential impact on your business. When you see that even a top-notch sales team is not giving your business the expected growth, it is time […]
Ayush Singh
Software-as-a-service (SaaS) is a cloud-based software that runs over a web browser. Here, this software is retrieved from the cloud to cater to the demand of any specific business application. The businesses pay charges for the usage of this software annually/monthly. SaaS is an emerging trend. Many companies are inclining towards this cloud-based model and […]
Ayush Singh
At Hippo Video, it is our motto to help you supercharge your insurance customer’s video-powered experience. The right pitch makes all the difference to achieve a successful sale. Visuals and personalization play an important role here. In fact, 30% of the top landing pages feature videos. Also, the importance of landing pages in the insurance […]
Indu Abraham
What is Revenue Operations? Revenue generation in a company is a function of many departments such as marketing, operations, and customer success. Traditionally all these departments have functioned as discrete units with different goals and disconnected analytics. This leads to unsatisfied customers, underutilized potential, and siloed workspaces. There is a lot of money lying on […]
Ayush Singh
The B2B sales process is a comprehensive list of the events that occur when a business sells or attempts to sell its product or service to another business. What is the importance of B2B sales in scaling a business? A recent study showed that a well-planned sales cycle could increase a company’s growth rate by […]
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