Creating a strong business brand through a strong internal culture

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Dustin had some really interesting insights on how to create a strong business brand through a strong internal culture. The converted salesperson, and currently the VP, Marketing & Growth for Jostle and co-host of the People at Work podcast, Dustin’s career definitely hasn’t been a straight line. With time spent in marketing, sales, and business analysis across healthcare, edtech, HR tech, and ecommerce it’s been an interesting journey so far.

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Time-Stamped Show Notes:

[02:36] Why do you think the internal culture is important? Why do you emphasize that?

[03:32] How does a company go about creating a great internal culture? 

[07:18] How can a company maintain its internal culture throughout?

[09:08] What impact can internet culture have on your company’s external branding?

In-Short:

Question: Why do you think the internal culture is important? Why do you emphasize that?

Dustin: It’s that overarching kind of mission and vision that keeps people together. There’s also the really practical asset like it influences retention and it influences who you can actually hire and the talent you can attract so there’s that very practical aspect as well.

Question: How does a company go about creating a great internal culture? 

Dustin: If you’re 100 people and you’re just thinking about it, it’s probably too late. So it’s one of those things that starts really early often with the founders. They kind of set the ground and the framework. And you have to be intentional about it. Like when you have 10 people, 15 people, 20 people, and you’re all kind of started and went through the fire together, it’s a bit of a family and culture kind of comes naturally.

Question: How can a company maintain its internal culture throughout?

Dustin: I think one of the ways to counteract that is for the leadership to be incredibly transparent and open about all things in the company as they grow.

Question: What impact can internet culture have on your company’s external branding?

Dustin: The more of the kinds of brand advocates you can have internally, it actually results in legitimate opportunity and revenue and new connections and new networking opportunities that you wouldn’t have otherwise. So yeah, having people have a stake and really care about the company will help them advocate for it. And the results, they’re just kind of keep rolling in.

We are available on Apple Podcasts, Spotify, and Google Podcasts. Subscribe to our channel for your daily dose of quality learnings and insights into the world of sales and marketing.