No matter what industry you work in, one of the biggest challenges faced by any sales team is getting a lead to sign on the dotted line. A delay in conversion can be due to various reasons. It could be due to a lack of trust or they could have found a better solution to address their problem.
As a sales rep you might have given your best but still, somehow the deal didn’t close. What were you missing? Were the expectations met correctly? Did you handle objections well? You will be thinking in those lines for sure. But if you take a step back, you might be able to see the bigger picture. The lost deal could be a result of not getting the lead’s confidence to your pitch.
Getting your leads confidence is an art. It comes naturally to seasoned sales veterans. The flow, the pitch, the sell, all work like musical notes working out a tune. Can every sales rep have that advantage? How can you start closing deals effortlessly?
Now, what if I told you that closing deals is just a video away?
Videos are taking over the internet and they are literally everywhere.
Websites, social media, emails, etc. In emails too??? You might wonder… Yes, Of course!!! The one area where videos are playing a key role is ‘Sales.’
With so much technology available these days, videos can be powerful in conveying the message in a simpler and more effective way.
Leverage the power of videos in Sales
The best way to grab your prospect’s attention is through videos.
Videos make an impact on your viewers as videos have a natural way of delivering a message.
According to a recent research, companies that use video grow revenue 49 percent faster than non-video users.
A video clearly stands out as it is much more engaging and entertaining than plain text. But, how can sales reps use videos in their process to get desired results?
Send video emails to potential leads
Imagine you are sending out a personalized video email to one of your leads. Wouldn’t it be a lot easier to just record a video a quick video addressing the pain points faced by them? Keep your sales process engaged by sending emails with personalized videos.
Get 2x higher open rate with videos
The main goal for anyone who sends out a sales email is for the prospect to open the email. Seeing the word ‘video’ in the email makes your prospects want to open the email out of curiosity.
Videos are more helpful because people understand that they are in business with another human being. It forges a stronger bond. Also, people are more likely to open an email with a video and actually play the video than they are a regular email or a call.
Source: Videobrewery
A few tips to keep in mind while including videos in email
- While you create videos, make sure they are short and don’t exceed two minutes. It is best to keep the video short and interesting.
- Including a CTA (Call-to-Action) is mandatory, let your viewers decide their course of action through these CTA’s.
- Analyze how your video has performed. These kind of statistics help you understand how you can improve your videos.
Hippo Video Add-on for Gmail
We have seen how a video can help you close sales deals easily. Now, let us see how you can achieve that.
Hippo Video lets you record a video or send previously recorded videos to your recipients. And, it doesn’t stop there, you can also keep track of your emails without leaving your Gmail account.
All you have to do is just install the Hippo Video for Gmail Add-on from the Gmail marketplace and you are all set.
The process to install the add-on can be checked in our help article.
Let us see the other amazing features that come with the Hippo Video for Gmail Add-on.
Intro/Thank you Video
It is always a great idea to introduce yourself or send personalized thank you videos to your recipients. Videos like these express gratitude and emotions to the viewers. Go that extra mile to make your viewers feel special with personalized videos.
The intro/thank you video feature lets you record personalized videos with both webcam and audio.
Get Video Reply
Say you want someone to record a video or a screen and share it with you. Now, what if we tell you that they can easily do so by not even having to sign up with Hippo Video.
Hippo Video allows guest recording! Clicking on the ‘get video reply’ button, you can send a link to anyone using which they can record and send videos.
This is the easiest way to converse with someone over an email or convey something that is not feasible to do over text.
Explainer Video
You want your pitch to stand out from the rest and the best way to do that is to create a video for the same. The explainer video feature can be used to record and send short product videos, demo or anything else of your choice.
An explainer video grabs your viewer’s attention just with a minute of content explaining a product, service or an idea. It is so much easier to follow rather than requiring your audience to read an entire paragraph.
Research says that people retain over 50 percent more information through visual and learning cues.
With the explainer video feature, you can choose to record your screen, webcam or even both simultaneously. You can also attach previously recorded videos in your email.
Track your video
Data has become an essential factor to analyze extensive insights that will help improve your business. Hippo Video lets you analyze which recipient opened your video mail and also the watch rate of your video. It also indicates how your video email is performing through notifications, available in the top bar. Check here for video email best practices and tips.
These stats help you in crafting your follow-up emails. If a recipient has opened the mail but not played the video, you can persuade them to do so in a follow-up.
Now that you know how videos can change your sales game, go ahead and start creating amazing videos with Hippo Video Add-on for Gmail.