Discover some underrated sales and marketing podcasts such as Marketing School, Limitless, Sales gravy podcast, Sales Enablement podcast, Salesman podcast, etc.
Are you looking to take your sales and marketing career to the next level?
Are you a professional looking to make use of your extra time to learn something new in sales and marketing?
Sales and marketing podcasts are great (i.e. engaging, fun, fatigue-free) way to consume knowledge whether you are a beginner or a leader in the industry.
But most podcast lists on the web are full of popular junk.
Let’s just reflect on that statement.
These are podcasts by popular celebrities of their respective industries with only a select few sales/marketing focused episodes in the entire month.
Podcasts are meant to share bite-sized content and insights in a quickly digestible format. Some of the most popular podcasts defeat the purpose of their creation with long, movie-like episodes.
But hey podcast lovers, we are here to your rescue!
In this article, we will share a list of the top 10 podcasts suitable for sales and marketing professionals of all levels – whether they are a beginner, pro, or an industry leader. These podcasts are packed with useful and actionable content and are a breeze to listen to.
Why so many people love to listen to podcasts (and why you should try them too!)
Once you start listening to podcasts, it’s hard to stop.
Why?
Probably because:
- They are portable (not to mention FREE!)
- They don’t consume all your attention; you can listen to podcasts while doing something else.
- They are great for education
- Many podcast hosts are experts who deliver great insights – you get industry secrets straight from the horse’s mouth! (Although, I have never heard of a podcast with an actual horse as a host!)
- They are a great way to discover new personalities and experts in your industry.
Here are some of the best Digital Marketing and Content Marketing podcasts
To grow your marketing career, it’s important to network with like-minded professionals.
According to musicoomph podcast statistics, podcast listeners:
- are 68% more likely to have a postgraduate degree
- are 45% more likely to have a net household income of a quarter of a million dollars ($250,000), making almost half of them to be high net-worth individuals
If you want to make connections with these individuals and exchange knowledge and opportunities with them, start by joining a community of regular podcast listeners in your profession.
But which marketing podcasts are worth your time?
Here are a few to consider.
1. Marketing School
This podcast brings us digital marketing knowledge and growth marketing insights in bite-sized pieces.
There are two things that I love about this podcast:
- Their tips are extremely focused and immediately actionable. Both Neil and Eric never waiver from the topic of the episode.
- All episodes are full of knowledge, and there is no “irrelevant” junk in them
Just look at their latest episodes (as of writing this article):
The podcast listeners give it rave reviews.
In short, if you are anywhere in the Digital Marketing ecosystem – regardless of your role or your level of experience – you have to listen to this podcast regularly.
This podcast is the gateway to your business’s digital growth!
Host(s): Neil Patel & Eric Siu
Platforms: iTunes | Stitcher | Spotify | YouTube | SoundCloud
How long?: 5-10 minutes
2. The Digital Marketer Podcast
The folks at DigitalMarketer.com created this podcast to share the most current digital marketing strategies so you get to learn something new in each episode.
They aim to make you a “full-stack marketer” by covering topics ranging from acquisition to optimization to customer retention.
Host(s): Garrett Holmes & Jenna Snavely
Platforms: iTunes | Stitcher | Spotify | TuneIn
How long?: 30-45 minutes
3. The Copyblogger Podcast
This is more of an educational podcast focused on learners and covering all topics under the umbrella of content marketing.
If you are interested to grow your knowledge in any of these topics:
- Content Marketing
- Email Marketing
- Copywriting
- Conversion Optimization
then this podcast is for you.
Host(s): Darrell Vesterfelt & Tim Stoddart
Platforms: Apple Podcasts | Stitcher | Spotify
How long?: 30-50 minutes
4. The Animalz Podcast
This is a high-level content marketing strategy podcast hosted once every week.
Instead of focusing on tips tricks or hacks, they focus on answering overarching questions and solving common problems such as
- How to create and refine a content strategy
- What common problems you might face and how to overcome them
- Advanced content marketing topics
Host(s): Jimmy Daly @ Animalz
Platforms: Apple Podcasts | Stitcher | Spotify | Overcast
How long?: 35-55 minutes
Here are the best sales podcasts for reps and leaders
On the business side of their use cases, podcasts are a potent content marketing tool to:
- Get more exposure for your brand
- Drive more traffic to your website
- Establish thought leadership
Sales podcasts can cover a wide variety of topics because Sales itself is an overarching category.
For e-commerce stores, B2C Sales podcasts would be relevant whereas salespeople selling to businesses and enterprises would be interested in B2B Sales podcasts.
1. Limitless
This is a well-balanced sales and marketing podcast that interviews thought leaders and influencers from diverse backgrounds.
Too often, salespeople and sales managers get stuck on specific issues such as:
- contract negotiations
- closing enterprise deals
- generating leads
Our team at HippoVideo shares insights to solve these problems through interviews with people who have “been there, done that”.
During our Limitless episodes, you can expect straightforward questions and direct answers; our team doesn’t beat around the bush!
If you often face the aforementioned (or similar) problems, you will find Limitless an extremely valuable addition to your sales and marketing skillset.
Host(s): Hippo Video team – Nikhil Premanandan, Sanjana Murali, Vivekanandan
Platforms: Apple Podcasts | Stitcher | Spotify | Google Podcasts
How long?: 35-55 minutes (Some episodes may be less than 30 minutes)
2. Sales Gravy
marketing and sales podcasts
Jeb Blount, author of the bestselling book People Buy You, hosts the Sales Gravy Podcast.
This podcast is targeted at Sales professionals and leaders worldwide and addresses the specific issues that help them become better at their job and close more deals.
Jeb has nailed his audience research when creating content for this podcast. This has made Sales Gravy the most downloaded sales podcast in the world!
Some of his topics include:
- Sales Motivation
- Sales Enablement
- Cold Calling
- Text Messaging
- Importance of Sleep for Salespeople
.. and so on!
Host(s): Jeb Blount
Platforms: iTunes | Stitcher | Spotify | Google Play Music | Overcast
How long?: 15-25 minutes
3. Sports Marketing Huddle
This is a sports marketing podcast hosted by Rob Cressy, the founder of Bacon Sports.
Rob combines his love of sports, his knowledge of marketing, and a forward-thinking perspective and brings tremendous value in each episode.
This podcast is generally focused on sports marketing, entrepreneurship, and personal development. Rob has a regular segment on his show that he intuitively calls “Wake & Bacon”.
Wake & Bacon is a category of small 5-10 minute episodes designed to give you energy and motivation in the morning. Although, I would personally argue that this segment would appeal to salespeople and managers at any time of the day – whether they want to start the day with enthusiasm or end their long day with positive reassurance.
Host(s): Rob Cressy
Platforms: Apple Podcasts | Stitcher | Spotify | SoundCloud | TuneIn
How long?: General episodes run in the range of 25-45 minutes. “Wake & Bacon” episodes are not more than 10 minutes.
4. Sales Enablement Podcast
The host Andy Paul is a B2B sales and management expert and has published two award-winning books focused on sales.
Andy helps you grasp various sales concepts and insights in a candid and inspiring way.
He focuses on
- critical sales insights
- sales perspectives
- sales skills
- sales technologies
The selection of topics is based on what enables sales reps and managers to achieve peak performance.
Host(s): Andy Paul
Platforms: Apple Podcasts | Stitcher | Spotify | Google Podcasts
How long?: 30-60 minutes
5. The Salesman Podcast
In this podcast, Will Barron dives deep into the world of sales execution through interviews with leading experts in the fields of
- influence
- body language
- psychology
- sales
The goal of this podcast is to help sales reps and leaders focus on helping its listeners close more deals.
Will achieves this by focusing on the actual selling tasks without being boring. This is a great podcast if you are a B2B sales beginner.
Host(s): Will Barron
Platforms: Apple Podcasts | Stitcher | Spotify | YouTube
How long?: 10-25 minutes (Some episodes can go over 35 minutes)
6. The Buyer’s Mind (B2C sales) podcast
This is a sales training podcast that helps listeners understand their buyers in an industry-agnostic manner.
The host Jeff Shore focuses on helping people understand the thought patterns and psychology of B2C buyers.
Jeff can help sales managers modernize the skill set of their sales team. Sales reps in the B2C domain can also learn about the art of persuasion in this podcast. If you are an e-commerce website owner or website designer, Jeff’s advice can help increase your sales numbers.
Host(s): Jeff Shore
Platforms: Apple Podcasts | Stitcher | Spotify
How long?: 20-35 minutes
Conclusion
Whether you are a sales beginner, sales manager, or a VP of Sales, there’s always some audio content that works for everyone. Everyone in B2B sales and B2C sales should bake podcasts in their schedule to learn new stuff and motivate themselves. If you never heard a podcast before, the podcasts in this list will hopefully convert you into a listener!